Found Prod - Kieran Lowen, Ryan Smith Rebecca Walker, Emma Hodgson
Friday, 3 May 2013
Wednesday, 1 May 2013
Evaluation Activity 4 - Who would be the audience for your media product?
The Demographic profile
We decided to aim our film at older teens as our focus audience, this is why we have chosn a 16 year old boy to represent the audience watching our film, although the girl is aged 21 we still felt this was appropriate because our film could still attract people of that age band. Demographics are used to work out/determine where people partake in jobs, race and location, Directors would usually use a demographic profile to have research on their chosen audience and try to expand their audience to as many bands as possible, we chose not to use two people of the same demographic background because it helped us understand the opinions/lifestyle of more than one person and there look on life.
we also chose 1 male and 1 female because it allowed us to see what both sexes thought of the opening, and who would be a better sex to aim it at, although boys are sterotypically believed to prefer thriller, gore, and action films in the last few years it's said that the balance is now 50/50 between males and female thriller viewers. Our main target audience is set to be groups E,D and B this is because from research we found out that these are more likely to go to the cinema and buy DVDs.
We used psychographics to find out the personality traits/behaviour, attitudes, beliefs, interests and lifestyles and took these into account when choosing our target audience. The two people we chose are both looked at as mainstreamers in the communities because they are conventional, have a favour for money and usually conformist. Tommy is the same age as most of the people in our 6th form so we thought his age would be good to use because it will be the same age as the other people watching our film and giving us first hand feedback.
This is Tommy Gerald
we also chose 1 male and 1 female because it allowed us to see what both sexes thought of the opening, and who would be a better sex to aim it at, although boys are sterotypically believed to prefer thriller, gore, and action films in the last few years it's said that the balance is now 50/50 between males and female thriller viewers. Our main target audience is set to be groups E,D and B this is because from research we found out that these are more likely to go to the cinema and buy DVDs.
We used psychographics to find out the personality traits/behaviour, attitudes, beliefs, interests and lifestyles and took these into account when choosing our target audience. The two people we chose are both looked at as mainstreamers in the communities because they are conventional, have a favour for money and usually conformist. Tommy is the same age as most of the people in our 6th form so we thought his age would be good to use because it will be the same age as the other people watching our film and giving us first hand feedback.
This is Tommy Gerald
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